By Dana P Skopal, PhD

Many of us write using computer programs that allow a writer to use bold text and different fonts – whether it be writing a workplace word document or web pages. Computers have allowed writers to be imaginative with their layout as well as their word-styles. The key, however, is to effectively use bold text for headings and key terms in sentences as they can guide a reader.

One issue in the workplace is how much bold text to use in a document, even in an email. Though bold text may provide a visual component, if used properly it can also allow your reader to find important information easily. However, too much bold text can also confuse a reader, which became evident in our research. The same can apply for using too many different fonts.

Using bold text may be common practice for some writers, but using bold text forms a part of what is known as document design or multi-modal design features. Document design is important when writing one page or fifty pages. And just as our tastebuds vary, so do readers’ preferences for the layout of a document. This is where usability testing can help.

The organisation of your information / message through headings is relevant for most texts. By placing the headings and key terms in bold means a reader’s eyes can easily navigate around your information. For effective written communication, a writer needs to consider both the logical ordering of information as well as what layout options, including the use of bold typeface, can assist a reader to locate all the necessary information.

It is a balancing act, but a good communicator can structure and visually present their message so a reader can use the written information. Don’t forget, we write so that our reader can understand and apply the information.

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